Active Trademarks Often Used Generically

Alka Seltzer AstroTurf Band Aid Beer Nuts Benzedrine Boogie Board Breathalyzer Brillo Pad BVDs Chapstick (Chap Stick) Cheerios Claymation Coke (Coca Cola) Cola (Coca Cola) Cool-Aid (Kool-Aid) Cuisinart Demerol Ditto Machine Dixie Cups Dumpster Erector Set Fiberglass (Fiberglas) Fig Newtons Freon Frisbee Green Stamp Hacky Sack Hi-lighter (Hi-Liter) Hoover Hula-Hoop Jacuzzi Jeep Jello (Jell-O) Jockey Shorts Kitty Litter Kleenex Laundromat Levi's Life Savers Mace Magic Marker Microchip Novocain Oreo Palm Pilot Parcheesi (replacing the generic word "Pachisi") Ping Pong (replacing the generic term "Table Tennis") Play-Doh Plexiglas Polaroid Pop Tart Popsicle Post-It Note Q-Tip Rollerblade Roller Derby Scotch Tape Scrabble Sellotape Sheetrock Skivvies Styrofoam Super Glue Teflon Teleprompter (TelePrompTer) Teletype Teva Thermos TV Dinner Tylenol UNIX Valium Vaseline Velcro Walkman Welcome Wagon White Out (Wite-Out) Wiffle Ball Windbreaker X-Acto Knife Xerox

Defunct Trademarks Used Generically

Aspirin Brassiere Cellophane Celluloid Corselet (Corselette) Escalator Granola Gunk Heroin Jungle Gym (Junglegym) Kerosene Linoleum Mimeograph Pogo Stick (Pogo) Saran Wrap Shredded Wheat Tabloid Yo-yo Zipper

References

• http://www.searstower.org/rkrause/brands.html

• http://en.wikipedia.org/wiki/Generic_trademark

• http://www.rinkworks.com/words/eponyms.shtml